eric.rees7

About eric.rees7

Posts by :

July 28 2022

The Elements You Need to Launch Your Startup

eric.rees7 Startup Elements Startup Elements

Starting a business can be a daunting task with all the things you need to setup to create a business. In this article we’re going to take a look at the things you need to launch your startup. There are a number of things which goes into launching a startup. There are a number of mandatory business essentials to setup. You will also need to create a brand and an image for your business. Lets however start at the very beginning in order to give you a clear path to launching your startup.

Your Startup Needs a Business Name

Your business name is one of the most fundamental aspects of your business and brand. This is because your brand and your company will be built around your business name. One of the first things a consumer identifies your company and products or services with is your business name along with your logo.

Companies spend small fortunes on branding and market research to get it right the first time. It can be difficult to find a unique business name due to the growing global population. This is also due to the number of businesses that get started every day. It may be tempting to just use a random name generator, but it’s crucially important to find a clean, modern name which is commercially viable. A name which represents your company and what you do. This is to ensure you can grow your brand over time. This also ensures you don’t have to re-brand in the future which can be costly and time consuming.

Choosing the perfect business name for your startup is the very first step. Once you have a few ideas for business names its important to research your proposed business names, in order to see if they are available. An ideal situation is to find a business name for your startup which no other companies are using. The .com domain is available. There are no other social media account handles with the same name, without needing to get creative with social media account names. Your business name also needs to represent your business, and give an idea about the types of products or services which your business provides or sells. It can take some time finding the perfect business name, and you may experience a lot of frustration. But its worth the effort and frustration to find the perfect business name for your startup.

Legal Formalities

The legal formalities for any business largely involves registering your business as legal entity and registering your business for tax. It all depends on the country you live in and the specific business laws in your country. It can be beneficial to get the legal formalities for your startup out of the way early to ensure your business is registered in your relevant country. This helps to ensure ownership of your business name. A lot of companies require a tax number in order to do business. So depending on your specific industry it may be beneficial to register your business for tax. This will enable you to do business with other companies. Once your business is generating money you can consider trade marking your business name to ensure you have complete ownership of your business.

Your Startup Needs a Logo

Your startup needs a logo to be the visually represent your brand. Humans are visual creatures which is why brand marketing is so effective. Think about all of the major brands and their logos, and how easily you can easily associate specific products or services with their logos. It’s important to understand your brand is a part of your business, and not your business in its entirety. Your brand is however fundamental to the success of your business. As your brand is how consumers will identify your business, your products or services, the quality of your products and services, and the quality of experience consumers can expect from doing business with your company.

Your business needs a clean, modern logo which is visually appealing, and helps to identify your products or services. It’s important to spend some time either designing a perfect logo, or have one professionally designed for you. This is to prevent re-branding your business at a later stage, which can be an absolute nightmare. Re-branding can be both costly and time consuming. It’s important to have a several different types of files which enables you to use your logo across a broad spectrum of business elements. You should have the following:

Plain graphic Logo – Png Format (This enables you to display your company logo graphic on your website or in your email signature without having a white block appear around your logo).
Logo graphic with your company name – Png Format (This enables you to display your company logo graphic with your business name on your website or in your email signature without having a white block appear around your logo).
Logo – Jpeg Format for social accounts (This enables you to display your company logo graphic on your social media accounts, and anywhere where you may require a professional profile image).
Logo with company name – Jpeg format for social media accounts (This enables you to display your company logo graphic with your company name on your social media accounts, and anywhere where you may require a professional profile image).

Branding

Once you have your professional logo, your business will need all the branding materials in order to brand your company. In branding your company you will display your logos and branding materials on things like your website, your social media accounts, etc. Your branding you can have many iterations of your logo. It can have a plain graphic or a logo with your company name displayed. It’s up to you how brand your company. You will require the following:

Logo
Professional profile pic – For social media accounts, and anywhere you may require a logo (Most if not all brands and companies have profile pics which display their logo).
Professional Banner for your social media (Your banner can include your company colours, your logo and company name, or it can be branded content which is related to your business).
Digital letterhead – This is similar to a banner and generally includes company colours or branded content (This will enable you to display your digital letterhead or banner in your emails along with your logo).

Your Startup Needs a Domain

Your startup needs a domain preferably a .com, which will provide your business with an online address. A .com domain is universal, and is the most commonly saught after domains. If you are only doing business in your specific country, it can or may be beneficial to register a local domain such as a .co.uk for example. You can however still register the .com in order to ensure your business owns the domain. With the ever increasing global population, and thousands of businesses started every day, you want to avoid a situation where a similar company in another country registers the .com, which their website may eventually get higher rankings on search engine results, which may have a negative effect on your business.

It’s also important to register a domain because your website will be built off of your domain, and your professional email address will require a domain.

Hosting Package

Your startup will need a web hosting package in order for you to create and develop your website, and for your website to be published to the World Wide Web. There are many various hosting companies to choose from, with many various different types of hosting packages which range in prices, depending on the features. It’s recommended to purchase your domain through the company which you will purchase a web hosting package, which helps to simplify things.

SSL Certificate

You will need to purchase a SSL certificate for your website in order to keep your website secure. An SSL certificate is a public key certificate which is also known as a digital certificate or identity certificate. SSL certificates is a digital document which is used to prove the validity of a public key or website. Websites which have SSL certificates display a lock in the top left corner of the search bar. SSL certificates help to ensure data which users input in your website is kept secure.

Your Startup Needs a Professional Email

Your business will need a professional email address. Professional emails help to create credibility and trust with your clients and customers. Trust and credibility is one of the most important aspects of client relations because if a client or customer doesn’t trust you, they won’t do business with you. Your professional email should include a professional signature which includes your logo and company information. Professional emails aren’t expensive and the benefits far outweigh the costs.

Your Startup Needs a Clean, Modern, User Friendly Website

Your startup needs a website. There’s no getting around it, your website needs a website as it is your virtual storefront. Not only is a website your virtual storefront, but it is a fundamental component of your brand. Your website enables you to display your logo, branding and business colours, helping you to create a brand identity. You are also able to create a user experience which your clients and customers will be able to associate with your brand and business.

Your website also provides a huge platform for you to accomplish a number of things. You are able to advertise your products and services. A website can help you drive potential clients and customers through sales channels and sales funnels. Your website enables you to provide company information which may assist clients and customers in making a decision to use your business. Your website enables you to have convenient contact channels in which your clients and customers may contact you. A website can also be extremely implemental in driving business and helping you to get more sales. You need to ensure your website is clean, modern, user friendly and functional. This is to ensure your website delivers a seamless user experience.

SEO (Search Engine Optimization)

Your startup will also need a SEO package for your website, or for your website to be optimized for SEO. SEO is vitally important to the success of your website. SEO stands for Search Engine Optimization, which when users need and want something they conduct a search of an unfathomably large database of websites providing information through search engines. The biggest search engine on the planet is the most popular Google, but there are other search engines.

Each search engine has their own criteria for which they analyze each website, to ensure they display the most high quality and accurate results on their results pages. This is to ensure they display the most credible websites with the most credible content. Websites which are optimized for SEO display as the top page results on search engines. Top page search result websites get the most clicks which ultimately leads to getting the most business. This is why SEO is so fundamentally important to the success of your website.

SEO Website Content

Not only does your website need to be optimized for SEO, but you also need SEO content for your website. SEO content includes things like blog posts and articles which are SEO optimized. Articles which are optimized for SEO focus on a specific topic with specific keywords, which are relatable to your business, industry, services or products. SEO content can also include images as well as videos. As you develop and grow your SEO content over time, this will help establish your website in search engines. Each SEO article you have will also act as a fishing line. As people search for specific topics they may come across your articles. Once users have read your articles they may decide to purchase products or render services from you. As articles help to establish trust and credibility for your business in your industry, enabling you to create new sales.

Your Startup Needs Professional Social Media Accounts

Your business will need professional social media accounts. Professional social media accounts are a fundamental component of your brand and business. They are also absolutely essential to the success of your brand and business. As the world has gone online, social media helps people to experience more connectivity to each other, as well as to brands and businesses. Social media enables businesses to advertise their business through in a personal perspective, by creating brand identity through social media. It enables brands to connect with their clients and customers.

Social media also enables brands to market and advertise their products and services. Brands differentiate themselves from individuals in a number of ways. A brand will have a professional profile image displaying their logo, and a professional branded banner. Brands will also have all links displayed in order to funnel people to their websites to make more sales. Finally brands will have their contact information displayed along with links to their other social channels.

Social Media Content

Your business will need social media content in order to start building a following. Business in the online world these days requires trust and credibility. Generally that is achieved through the establishment of a following through social media. Most of the big brands have enormous amounts of followers on social media channels. This helps to establish trust and credibility. Since your social media accounts will probably have no or very few followers you need to begin building a following. Building a following can be done through social media content, by creating a number of professional social media posts related to your business. This will help you generate new followers by posting on your relevant social media channels.

There are many ways to create and develop social media content, you can either create content yourself, alternatively you can have professional content created for you. A key tip is to create a number of posts to be posted over a selected period of time, and automating the posts to be posted automatically. There are a number of ways to automate and schedule posts such as through certain social media platforms, or apps. Automating posts can save you an enormous amount of time and work.

That’s it, all the elements you need to launch your brand and business. We hope you enjoyed this article, and hope it helps you launch your business. If you need help getting your business started we have an amazing business setup package which is a complete turnkey business package containing all the elements listed above, to help you launch your brand and business. Check out our business setup package page. Be sure to check back again for more articles which will help you in the business world. And finally be sure to follow us on social media. Thanks so much for taking the time to read this article!

July 28 2022

Why a Website is Absolutely Essential to Your Brand and Business

eric.rees7 Web Design, Web Development, Website Web Design, Web Development, Website

Whether you are starting your new business and brand or already have a fully operational business and need a website to help you grow your brand and reach more customers and clients, this article will take a look at why a website is absolutely and unequivocally an essential component of your brand and business. With the advent of the internet the entire planet has gone online, which thanks to the internet users experience new places to explore and more connectivity to places, people and businesses on the opposite side of the globe. For businesses the internet has provided an abundance of opportunities for businesses to grow and expand exponentially, as they are now able to market and sell their products and services to just about anyone, even people on the other side of the planet.

For businesses who take advantage of technology it enables them to experience exponential growth, and what business wouldn’t want their piece of the pie? Technology has also significantly increased and improved the lives of millions of people around the world. When you need or want something, you only need to type what you’re looking for into a search engine and you will get an abundance of results.

Millions of Internet Searches are done Every Second

Every second of every day millions of internet users are conducting searches around the world for products and services they require, fuelling the online market economy. Websites are incredible at driving business from every corner of the globe. In today’s fast paced world when a person wants or needs something they use search engines and platforms to search an unfathomably large database of websites, which will yield a number of results which a person may choose from. Generally a user will select one of the top results of the page, as the top results are generally the biggest and more established brands, or companies who have taken full advantage of SEO (search engine optimization). Which means if you have an established website which is optimized for SEO, and your website has the top ranking on the first page of search engine results, you are going to get a ton of business.

Your website is Your Virtual Storefront

A website is your online storefront which generally will be one of the first things your clients and customers see. You can think of it as the equivalent of when you’re walking through a mall and you see tons of storefronts, each with their own brand image which includes things like logos, specific colours, specific fonts used, and the design of each storefront, and when you walk into certain stores they all provide a unique shopping experience which is associated with their brand. A website for your business is exactly the same thing, a virtual storefront in the largest mall on the planet, the internet.

As a website is your virtual storefront in the biggest market place on the planet, it is absolutely essential your website helps to encapsulate your brand both from a visual and experience perspective. Since we live in an incredibly fast paced world, people also have very short attention spans, which means once they click on your website, you have seconds to capture their attention. Unless of course they are specifically looking for your brand, which can take a significant amount of work and time to develop and grow a brand into a market leader.

Your Website will Encapsulate Your Brand

Your website will encapsulate your brand, which branding is one of the most fundamental parts of your business apart from providing high quality services and products. A brand will help customers identify your business and ensure your business has market share. Your brand will encapsulate everything about your business, from your logo, to the colours and fonts your business uses, to the look and feel of your storefronts and websites, to the experience your clients and customers will have. Brands are so important companies spend millions developing brands, and which is why some of the biggest brands enjoy the majority of the market share.

A website is a fundamental part of your brand as it acts as your virtual storefront. It provides you with a place to display your logo, in enables you to display colours that are associated with your brand and help identify your brand. It enables you to use colours to influence the user experience your clients and customers will have, as different colours illicit different emotional responses. A website enables you to provide your clients and customers with a certain user experience, which will be associated by clients and customers in the future.

A Website Adds Incredible Value to Your Business

A website enables you to have sales channels whether it’s for products or services. It enables you to advertise your products and services potentially to millions of people around the world. Your website will enable you to provide your clients and customers with information about your company, products and services, which may sway their decision to purchase products or services from your business. A website will enable you to display a portfolio of work, which your clients and customers can see the level of work you have done in the past. Websites also provide contact channels, in order for your clients and customers to contact you. A website also helps businesses to grow large databases of contacts, which enables them to do email marketing.

A Website Helps Your Business Grow

Websites help businesses to grow exponentially. They help businesses generate leads, new customers and clients through search engine results, especially if companies have an established website which is optimized for SEO, and their website has the top ranking on the first page of search engine results. Websites help companies diversify and add additional revenue streams through things like affiliate marketing. Email marketing is still one of the most potent marketing tactics used today by companies and entrepreneurs all around the world. Websites help companies to build a substantial database of potential future clients which enables companies to do email marketing. A website when done correctly adds incredible value to your business, and helps it to grow over time.

Your Website Should Look Amazing

In today’s incredibly fast paced world people have very short attention spans, and that is because since the advent of the internet and instant connectivity, the demands on individuals attention spans have increased, due to things like messages and calls, social media, work, family plus the plethora of things a person has to navigate today. There’s no beating around the bush, your website needs to look amazing, or visually appealing. This ensures you will attract the attention of a user in which you have seconds. As attention spans are short it takes a person seconds to decide whether they want to carry on looking through your website if it looks good and is providing a good user experience so far, or click off your website and find a competitor if your website looks unappealing and has a bad user experience.

By having a visually appealing website providing a good user experience, it increases the amount of time a user spends on your website which gives you time to direct users through your specific sales channels. Your website needs to look clean and modern, because it signifies to your clients and customers your business is on top of each and every aspect of their business, which will ensure they will receive a quality product or service and have a quality experience by dealing with your business.

It Should Deliver an Amazing User Experience

Outdated websites are prehistoric, visually unappealing and don’t provide good user experiences. An amazing user experience is the second biggest thing to ensure your website delivers as it ensures your clients and customers spend more time on your website. There are many ways to provide an amazing user experience, such as by having a visually appealing website with fast loading times, or having amazing images and animated effects for example increases the user experience. It’s important to ensure your users are able to navigate your website seamlessly.

It Should Be Functional

Your website not only needs to look amazing in representing your brand, feel amazing by delivering an amazing user experience, it also needs to be functional in that it works flawlessly. If your website doesn’t achieve your goals by facilitating sales, or positioning perspective clients for sales in order for clients to contact you, then your website is not adding value to your business. In order for you to get value out of your website it needs to deliver functionality to the end user, in order for your customers to make purchases from your business, or for clients to contact you in order for you to render your services.

Your website also needs to ensure customers and clients either get the information they need to make a choice to progress to making a purchase or contacting your company, or are able to purchase your products with ease. This ensures your clients and customers have a great user experience, as when you walk into a shop in the mall you expect the same thing, a good user experience. If you have a bad experience chances are likely you will not return to the store again, you will simply source your needs and wants elsewhere. Your website must be functional, in order to achieve your goals, and in order for the users to achieve theirs.

Having a Website is Absolutely Essential to Your Brand and Business

Having a website is absolutely and unequivocally essential to your brand and business. It is a cornerstone of your brand, and it should reflect and represent your brand. Not only is having a website essential to any business and brand, but having a website will help brands and businesses to grow and develop over time. We hope you enjoy this article on why it’s essential to have a website. If you need assistance in creating your website check out our web development page. Be sure to check back again for more articles which will help you in the business world. And finally be sure to follow us on social media. Thanks so much for taking the time to read this article!