Why a Website is Absolutely Essential to Your Brand and Business
Whether you are starting your new business and brand or already have a fully operational business and need a website to help you grow your brand and reach more customers and clients, this article will take a look at why a website is absolutely and unequivocally an essential component of your brand and business. With the advent of the internet the entire planet has gone online, which thanks to the internet users experience new places to explore and more connectivity to places, people and businesses on the opposite side of the globe. For businesses the internet has provided an abundance of opportunities for businesses to grow and expand exponentially, as they are now able to market and sell their products and services to just about anyone, even people on the other side of the planet.
For businesses who take advantage of technology it enables them to experience exponential growth, and what business wouldn’t want their piece of the pie? Technology has also significantly increased and improved the lives of millions of people around the world. When you need or want something, you only need to type what you’re looking for into a search engine and you will get an abundance of results.
Millions of Internet Searches are done Every Second
Every second of every day millions of internet users are conducting searches around the world for products and services they require, fuelling the online market economy. Websites are incredible at driving business from every corner of the globe. In today’s fast paced world when a person wants or needs something they use search engines and platforms to search an unfathomably large database of websites, which will yield a number of results which a person may choose from. Generally a user will select one of the top results of the page, as the top results are generally the biggest and more established brands, or companies who have taken full advantage of SEO (search engine optimization). Which means if you have an established website which is optimized for SEO, and your website has the top ranking on the first page of search engine results, you are going to get a ton of business.
Your website is Your Virtual Storefront
A website is your online storefront which generally will be one of the first things your clients and customers see. You can think of it as the equivalent of when you’re walking through a mall and you see tons of storefronts, each with their own brand image which includes things like logos, specific colours, specific fonts used, and the design of each storefront, and when you walk into certain stores they all provide a unique shopping experience which is associated with their brand. A website for your business is exactly the same thing, a virtual storefront in the largest mall on the planet, the internet.
As a website is your virtual storefront in the biggest market place on the planet, it is absolutely essential your website helps to encapsulate your brand both from a visual and experience perspective. Since we live in an incredibly fast paced world, people also have very short attention spans, which means once they click on your website, you have seconds to capture their attention. Unless of course they are specifically looking for your brand, which can take a significant amount of work and time to develop and grow a brand into a market leader.
Your Website will Encapsulate Your Brand
Your website will encapsulate your brand, which branding is one of the most fundamental parts of your business apart from providing high quality services and products. A brand will help customers identify your business and ensure your business has market share. Your brand will encapsulate everything about your business, from your logo, to the colours and fonts your business uses, to the look and feel of your storefronts and websites, to the experience your clients and customers will have. Brands are so important companies spend millions developing brands, and which is why some of the biggest brands enjoy the majority of the market share.
A website is a fundamental part of your brand as it acts as your virtual storefront. It provides you with a place to display your logo, in enables you to display colours that are associated with your brand and help identify your brand. It enables you to use colours to influence the user experience your clients and customers will have, as different colours illicit different emotional responses. A website enables you to provide your clients and customers with a certain user experience, which will be associated by clients and customers in the future.
A Website Adds Incredible Value to Your Business
A website enables you to have sales channels whether it’s for products or services. It enables you to advertise your products and services potentially to millions of people around the world. Your website will enable you to provide your clients and customers with information about your company, products and services, which may sway their decision to purchase products or services from your business. A website will enable you to display a portfolio of work, which your clients and customers can see the level of work you have done in the past. Websites also provide contact channels, in order for your clients and customers to contact you. A website also helps businesses to grow large databases of contacts, which enables them to do email marketing.
A Website Helps Your Business Grow
Websites help businesses to grow exponentially. They help businesses generate leads, new customers and clients through search engine results, especially if companies have an established website which is optimized for SEO, and their website has the top ranking on the first page of search engine results. Websites help companies diversify and add additional revenue streams through things like affiliate marketing. Email marketing is still one of the most potent marketing tactics used today by companies and entrepreneurs all around the world. Websites help companies to build a substantial database of potential future clients which enables companies to do email marketing. A website when done correctly adds incredible value to your business, and helps it to grow over time.
Your Website Should Look Amazing
In today’s incredibly fast paced world people have very short attention spans, and that is because since the advent of the internet and instant connectivity, the demands on individuals attention spans have increased, due to things like messages and calls, social media, work, family plus the plethora of things a person has to navigate today. There’s no beating around the bush, your website needs to look amazing, or visually appealing. This ensures you will attract the attention of a user in which you have seconds. As attention spans are short it takes a person seconds to decide whether they want to carry on looking through your website if it looks good and is providing a good user experience so far, or click off your website and find a competitor if your website looks unappealing and has a bad user experience.
By having a visually appealing website providing a good user experience, it increases the amount of time a user spends on your website which gives you time to direct users through your specific sales channels. Your website needs to look clean and modern, because it signifies to your clients and customers your business is on top of each and every aspect of their business, which will ensure they will receive a quality product or service and have a quality experience by dealing with your business.
It Should Deliver an Amazing User Experience
Outdated websites are prehistoric, visually unappealing and don’t provide good user experiences. An amazing user experience is the second biggest thing to ensure your website delivers as it ensures your clients and customers spend more time on your website. There are many ways to provide an amazing user experience, such as by having a visually appealing website with fast loading times, or having amazing images and animated effects for example increases the user experience. It’s important to ensure your users are able to navigate your website seamlessly.
It Should Be Functional
Your website not only needs to look amazing in representing your brand, feel amazing by delivering an amazing user experience, it also needs to be functional in that it works flawlessly. If your website doesn’t achieve your goals by facilitating sales, or positioning perspective clients for sales in order for clients to contact you, then your website is not adding value to your business. In order for you to get value out of your website it needs to deliver functionality to the end user, in order for your customers to make purchases from your business, or for clients to contact you in order for you to render your services.
Your website also needs to ensure customers and clients either get the information they need to make a choice to progress to making a purchase or contacting your company, or are able to purchase your products with ease. This ensures your clients and customers have a great user experience, as when you walk into a shop in the mall you expect the same thing, a good user experience. If you have a bad experience chances are likely you will not return to the store again, you will simply source your needs and wants elsewhere. Your website must be functional, in order to achieve your goals, and in order for the users to achieve theirs.
Having a Website is Absolutely Essential to Your Brand and Business
Having a website is absolutely and unequivocally essential to your brand and business. It is a cornerstone of your brand, and it should reflect and represent your brand. Not only is having a website essential to any business and brand, but having a website will help brands and businesses to grow and develop over time. We hope you enjoy this article on why it’s essential to have a website. If you need assistance in creating your website check out our web development page. Be sure to check back again for more articles which will help you in the business world. And finally be sure to follow us on social media. Thanks so much for taking the time to read this article!